BLACK

WEEK

(CASAPARK · 2023)

(CAMPAIGN)

Casapark is a shopping center renowned for inspiring design, architecture, and decoration.

CREDITS.

AGENCY

NIRIN BRANDING

ART DIRECTION + CONCEPT

VITÓRIA CRISTOFOLLI

COPY

ROBERTA REIS

3D ILLUSTRATIONS.

STUDIO TREMA

ABOUT.

PRODUCTION MANAGER

LUIZA PETTINI

PROJECT OWNER

DANIELA MACEDO

CAMPAIGN ROLLOUT

LAURA RODEGHERO

In an effort to translate its essence for the Black Week campaign, we utilized three vibrant tones from the brand's palette and created intense and monochromatic visual compositions.

Thus, we transformed Black Week into Color Week and successfully engaged the audience during a highly competitive commercial period.