HOTEL
ALPESTRE
(2022)
(REBRANDING)
Ranked among Brazil's best family-friendly hotels, Hotel Alpestre is renowned for creating unforgettable family experiences. Building on this reputation, our new brand positioning, 'Crafting Family Memories,' inspires our refreshed visual identity.
CREDITS.
DESIGNER.
VITÓRIA CRISTOFOLLI
CREATIVE DIRECTOR.
REGIS MONTAGNA
PROJECT OWNER.
THAIS ALMEIDA
PLANNER.
DORA ASSUMPÇÃO
AGENCY
NIRIN BRANDING COMPANY
For the visual aspect, we delved into the architectural nuances, expanding the memory-making concept. This led to a support system featuring regional elements like pine cones and flowers.
ABOUT.
Crafting three logo variations and a unique pattern, we went beyond traditional applications, considering regional identity and unique experiences. Our efforts yielded bespoke pieces, including chocolates inspired by the hotel's location, personalized beanies, and mascot-themed pins
