HERTOM
(PROSHOWS· 2023)
(ART DIRECTION & UI/UX DESIGN)
Background
Hertom is a music instrument brand with a bold ambition: to become the number one choice in Brazil. Our campaign and website launch strategically combines reason and emotion as the primary drivers to achieve this goal.
CREDITS.
CONCEPT PHOTOGRAPY
VITÓRIA CRISTOFOLLI
WIREFRAME
BRUNA SOUZA
DESIGN
VITÓRIA CRISTOFOLLI
MY ROLE
In this project, I developed the campaign that drove the brand's positioning across all its channels - including the website. I worked on leading the project, validating stages such as sitemap and wireframe. I created the visual part of the website and was responsible for guide the implementation stages with the developers.
ABOUT.
COPY
ROBERTA REIS BRUNA KRUMMENAUER
PROJECT OWNER
THAIS SCHEER
AGENCY
NIRIN BRANDING
DEVELOPMENT
DOOIS
PHOTOGRAPY
DOOIS
PROCESS
In our website development process, we focus on crafting a seamless user experience by meticulously planning the sitemap, wireframes, and prototypes. This ensures a consistent design system that prioritizes responsiveness and intuitive navigation, optimizing for search visibility and user engagement.
TARGET
MUSICIANS
Professional musicians Influencers in the field
ENTHUSIASTS
Hobbyist musicians Music enthusiasts/fans
SPECIALISTS
Press relations
Trade
HIGH FIDELITY PROTOTYPE
To enhance the campaign and website, we orchestrated a photo shoot that authentically captures the emotional resonance of music. Through our exploration of lights, colors, and shadows, we curated unique and proprietary imagery, enriching our brand narrative and fostering a deeper connection with our audience.
The campaign was carefully planned with a strategic design aimed not only at capturing attention but also at creating a lasting emotional connection with our target audience. Every aspect of the design, was deliberately crafted to convey the brand's message and values in an impactful and memorable way.